I just had a cheap drive enclosure die on me. There’s no warranty support of course, so even though it only cost me $7 I have to buy a new one. I could go through 3-4 enclosures in the life cycle of a drive, not even including the ones that are DOA.  So it occurred to me the best way to get enough drive enclosures would be to order bulk from China.

If I’m going to place a large order I might as well resell them to others as well. So that means I have to come up with a brand. Stay with me here because it’s about to get a little crazy…

El-Tek is the perfect brand. The intentional misspelling of the abbreviation tech. (for technology) is to demonstrate the hip, rule-defying attitude we have at El-Tek. The “El” is a play on my name and it gives potential customers a good idea of the quality level of the product. By coming right out and saying how cheap it is I could completely ignore all warranty claims and reduce my overhead, allowing me to sell everything for dirt cheap.

Look for El-Tek products at an NCIX near YOOOOUUUUUU!